Tackling Social Issues

Specifically, the Youth Charter tackles educational non-attainment, health inequality, anti-social behaviour and the negative effects of crime, drugs, gang related activity and racism by applying the ethics of sporting and artistic excellence. These can then be translated to provide social and economic benefits of citizenship, rights, responsibilities, with improved education, health, social order and environment.



A Multi-Faceted Approach

The Youth Charter adopts a multi-faceted approach to achieving its objectives, often by forging partnerships with a wide range of public and private sector agencies - engaging, motivating and inspiring sustainable and achievable benefits.



Social Brokering and Social Coaches

The Youth Charter acts as a social broker and cultural interface between public/private sector and donor organisations. The key to the Youth Charter approach is to provide capacity, leadership and self-reliance to hard to reach young people and their communities. This is delivered through our Social Coach training and development workshops, programmes and projects. Further assistance, campaigning, advocacy, support and advice is delivered through our ‘online’ distance learning and evaluation tools which provide a unique impact and assessment of each individual’s and community’s ongoing development and progress.



Global Ambassadors and Role Models

Supported by over 250 Global Sporting Ambassadors and high profile social role models, the Youth Charter is pioneering new approaches to tackling the increasingly serious problem of anti-social behaviour amongst the socially excluded youth.